Jeff Beznos started Amazon as an online bookstore back in 1994. He applied his leadership style and helped turn this online new entrant and turn it into the single largest retailer on the web. Beznos discusses the importance of a long term vision. He continues by stressing the importance of keeping your head up through failure and learning to be misunderstood before reaching success.
Another firm belief that Mr. Beznos applies to Amazon is his customer-focus orientation. This allows Amazon to embed a culture that shows customer and employee appreciation.
No doubt Beznos is a tremendous leader, for being a true Internet pioneer, but there is a specific theory that relates to Beznos' leadership. The applied theory, in this case, is Transformational Leadership.
In this given scenario, a man created an incredibly successful company that exists electronically. The change agent occurred when consumers initially heard of purchasing items over the Internet, it was ludicrous. Now-a-days, its simple, quick and extremely efficient. Needless to say, millions of consumers hesitant to utilize an online retailer have had attitude and emotional changes that helped create the success of Amazon.
Jeff Beznos leads subordinates at Amazon by continually raising level of motivation and morality. One key part of success for Amazon has been the tremendous amount of innovation. This is a direct result of Jeff's leadership style. "While we're crossing the desert, we may be thirsty, but we sincerely believe there's an oasis on the other side." This quote from Jeff Beznos helps to explain the concepts he applies to his organization. He boosts motivation in his followers by utilizing hope that the new risky ventures the company is participating in, will have great rewards and ultimately lead to profitability and growth.
Furthermore, Beznos demonstrates an extreme desire to influence in that he is open to ideas, questions, comments and concerns of followers and workers alike. "One piece of the culture here that is true of my personality is that I have never believed that you couldn't be serious and have fun at the same time. It's perhaps most important to have fun when stumbling." This quote illustrates Beznos' opinion in embedding customer and employee focus on the company culture and explains that it is important and crucial for long term success. This helps to explain his belief in similarity between the leader and the follower.
Having a strong focus on relationships and their development will lead to success because followers/employees will feel needed and will be more driven towards success. This leadership style has proven successful through Amazon's success and if the transformational theory remains intact, the company will continue to grow and produce profits, while maintaining a satisfied customer and employee base.
What do you all think about his leadership style? Is it effective?
For more reading, check out this link:
http://www.usnews.com/news/best-leaders/articles/2008/11/19/americas-best-leaders-jeff-bezos-amazoncom-ceo
-Danny Mielneczek
I think that Benzo's leadership style is effective. He seems to be extremely confident as a leader, and this confidence is transferred to his followers. I think that his leadership is so effective because he honestly believes in his team and their potential, and they feel his commitment to him. Benzo and his team have great relationships because of his transformational leadership style, which will continue to lead them to success.
ReplyDeletePosted by: Tara Kaeb
Look at the way my pal Wesley Virgin's story starts with this SHOCKING and controversial video.
ReplyDeleteAs a matter of fact, Wesley was in the army-and shortly after leaving-he found hidden, "SELF MIND CONTROL" tactics that the government and others used to get anything they want.
As it turns out, these are the EXACT same tactics lots of famous people (especially those who "come out of nothing") and top business people used to become rich and successful.
You probably know that you only use 10% of your brain.
Really, that's because the majority of your brainpower is UNCONSCIOUS.
Maybe this thought has even occurred INSIDE your own head... as it did in my good friend Wesley Virgin's head 7 years back, while driving a non-registered, beat-up bucket of a car without a license and $3 in his bank account.
"I'm so fed up with going through life paycheck to paycheck! Why can't I turn myself successful?"
You took part in those thoughts, am I right?
Your very own success story is waiting to start. You just need to take a leap of faith in YOURSELF.
UNLOCK YOUR SECRET BRAINPOWER